The E-Myth Revisited (9th posting)
by Jan Yuill
Gerber could have called Chapter 10, the ‘Your Unique Way of Doing Business‘ Chapter. It’s loaded. It’s one that needs to be read and re-read, … well, at least by me.
He starts out by talking about a Prototype of a business. This was again on the franchising theme, which was not very exciting, until I realized what he was getting at. It’s ‘your unique way of doing business’ and it’s about innovation, quantification, and orchestration.
The highlights of this chapter for me were:
- The greatest innovation is not in a product. It is in the process. Most anyone can sell a hamburger. It is the way you sell hamburgers that makes or breaks your business. It’s what makes you stand out from all the other hamburger sellers. And it places the emphasis back onto how you do the work. And how you do the work will determine whether or not a customer returns. Again, it’s about quality and consistency and relating.
- Once you have established your processes (uh, your work habits), then improve them! Make them better! Get everyone involved! Employees and customers! (This is also known as Continuous Improvement, Reengineering, Quality Management, etc. etc.!)
- At the Organizations Alive! Training Workshop in April, a participant asked me what advice he might give to a colleague of his, who wanted to influence senior management about something important. I responded with ‘Resource Management!‘ (in the Organizations Alive! context), meaning that if you want to convince anyone of anything, show them the numbers! They speak volumes! They are convincing!
But you can only show the numbers when you’ve got some to show. So gather them up, and let them work for you. Keep track. Notice the patterns.
- By paying attention to the numbers (i.e. Gerber’s Quantification), creative ideas will begin to bubble up (i.e. Gerber’s Innovation). And then you can make changes that make sense (i.e. Gerber’s Orchestration).
- Orchestration is about playing wonderful music together. All the parts fitting together into a beautiful whole. Everyone can play.
- And finally, touching on another note (or, I mean previous posting), this is all where it becomes art. What is the difference between me playing a tune on the piano and the pianist in an orchestra playing to a crowd? Practice, man, practice! It is the practice of all those itty-bitty techniques and details until they approach perfection.
And business becomes art.
Gerber says, “The thrill of the craft is to discover the jewel. And … there is only one way to discover it: to practice the craft mindlessly. To become one with the work. To polish and polish … .”
- And finally, you are never done. The work is constant, like breathing, as long as the organization is alive! Perfecting. Innovating. Growing. Transforming. Making music.