The Art of Persuasion – Terry O’Reilly

by Jan Yuill

I love this guy’s messages on marketing. It seems that I am almost always in my car on my way to a Thursday lunch meeting (at 11:30 a.m. Eastern Standard time), when I hear him on CBC Radio One (FM 91.5). (Click on the title of this posting to go to the website with information about his show.)

He is a terrific speaker on the subject of advertising, marketing, and branding, and includes wonderful examples to explain his points.

So plan your next lunch on a Thursday and tune in, or download onto your iPod from the internet, and enjoy.

He’ll make you think about how you communicate to your customers and clients. (In Organizations Alive! terminology, that’s the Strategic Vision and Customer Service interface.)